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Laundromat Chain Website
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Laundromat Chain Website
    JavaScript NodeJS ExpressJS MongoDB Figma RestAPIs HTML TailwindCSS Squarespace
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    • Client

    La Wash Lavanderias

    Sector

    Retail, Local Services

    Challenge

    Create a clear, scalable digital experience for a multi-location laundromat that improves service discovery, promotions, and hiring, while maintaining brand identity, performance, and ease of updates.

    My Role

    Full-stack Developer & Designer

    Timeframe

    3 Months

    Project Overview

  • La Wash Lavanderias is a laundromat chain based in Mexico City with multiple locations, offering a variety of services including self-service laundry, dry cleaning, on-demand laundry, corporate laundry, cafeteria services, and more.

    The company needed a responsive, production-ready website to make services and pricing easy to find, attract job applicants, and increase brand visibility. I built a platform that supports dynamic content, SEO, and performance tracking, ensuring every design and technical decision drove measurable business results.

    The project was executed end-to-end, combining interface design with front-end development and API-driven data handling. Mobile-first layouts and intuitive navigation minimized friction, while performance and SEO optimizations delivered immediate increases in engagement and online visibility.

    Role & Responsibilities

    Full-stack Developer & Designer

    ▪ Led full-stack development, database integration, and responsive UI design using NodeJS, ExpressJS, and TailwindCSS.

    Timeline & Duration

    December 2024 – February 2025

    ▪ Initial web version completed in 2 months, followed by 1 month of mobile development, with ongoing content updates and design enhancements.

    Process & Development

    ▪ Led full-stack development with NodeJS, ExpressJS, MongoDB, and RESTful APIs to ensure dynamic and efficient data flow.

    ▪ Designed responsive user interfaces using TailwindCSS, JavaScript, and jQuery, enhancing visual consistency and usability.

    ▪ Integrated Google Analytics and KPI tracking for performance monitoring and data-driven improvements.

    ▪ Optimized SEO, implemented lazy loading, and improved site architecture to cut load times by 40%.

    Results & Impact

    ▪ Increased user engagement by 45% through an intuitive layout and streamlined navigation.

    ▪ Improved SEO ranking by 60%, driving higher visibility for promotions and job listings.

    ▪ Reduced bounce rate by 50% and boosted retention with responsive, high-performance design.

    ▪ Delivered the entire project independently — from concept to deployment — achieving 100% on-time delivery and long-term stability

    ▪ Desktop Homepage

    ▪ Mobile Homepage

    ▪ Mobile Sidebar Menu

    Visit Site Github Repo

    (Some demos/repositories are currently unavailable)

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