▪ Stakeholder Collaboration: Worked closely with company administrators to understand business goals, multi-location service priorities, and user needs. Defined requirements for clear service discovery, hiring sections, and promotional visibility, ensuring the website supported both operational and marketing objectives.

▪ Wireframing & Iteration: Created paper wireframes to explore layouts, navigation, and content hierarchy, iterating multiple versions to find the most intuitive structure for users. Translated the best layouts into Figma prototypes, presenting them to stakeholders for feedback and refining designs based on usability and business priorities.

▪ Design & Brand Implementation: Developed a consistent visual identity across the site, maintaining brand colors, typography, and style guidelines. Produced all supporting design content, including banners, icons, videos, and promotional assets, ensuring visual consistency while enhancing usability and engagement.

▪ Front-End Development & Optimization: Built responsive interfaces with TailwindCSS, JavaScript, and jQuery, integrating NodeJS, ExpressJS, and MongoDB for dynamic content and API-driven functionality. Monitored performance and user behavior with Google Analytics, iterating designs, content, and SEO to continuously improve engagement, visibility, and overall user experience.

▪ Responsive, Mobile-First Experience: Delivered a fully responsive website optimized for mobile, tablet, and desktop, making service discovery, pricing, and location information instantly accessible and intuitive for all users.

▪ Brand & Design Consistency: Established and maintained a cohesive visual identity across the site, including color systems, typography, icons, banners, and promotional assets, ensuring brand recognition and a professional, polished user experience.

▪ Performance & SEO Optimization: Implemented SEO best practices, improved site architecture, and optimized load times, resulting in faster performance, higher search visibility, and increased user engagement across all pages.

▪ Data-Driven Iteration: Integrated analytics and KPIs to monitor user behavior and site performance, using insights to continuously refine content, interface elements, and navigation—keeping the site updated and aligned with both business and user needs.