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Art Gallery eCommerce Site

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Art Gallery eCommerce Site
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    • Client

    Entre Maderas y Arte MX

    Sector

    E-Commerce

    Challenge

    Create a scalable, mobile-first website that could clearly communicate services and pricing across multiple locations, promote hiring opportunities, and support ongoing marketing efforts. The solution had to balance strong brand identity, fast performance, SEO visibility, and easy content updates as the business continued to grow.

    My Role

    UI/UX Designer & Web Developer

    Timeframe

    3 Months

    Project Overview

  • Entre Maderas y Arte MX is an art gallery and design store that showcases curated artwork from established and emerging artists, alongside unique, hand-painted furniture pieces. The brand blends fine art and functional design, positioning each product as both a visual statement and a collectible object.

    The project focused on transforming the brand’s digital presence into a scalable, high-performance e-commerce platform that could support both artwork and furniture sales. Key objectives included improving product discovery, creating a seamless browsing and purchasing experience, and ensuring the platform could grow alongside the brand while preserving its artistic identity.

    The work was executed end-to-end, combining UX strategy, interface design, and front-end development. Emphasis was placed on clear information architecture, consistent visual language, and performance optimization to deliver an experience that balances artistic presentation with commercial usability.

    Role & Responsibilities

    UI/UX Designer & Web Developer

    ▪ Led the full platform overhaul, including UX/UI improvements, front-end development, performance optimization, and the complete migration from WordPress/WooCommerce to Shopify, ensuring data integrity, SEO continuity, and a consistent brand experience.

    Timeline & Duration

    August 2024 – October 2024

    ▪ Led a focused three-month migration and redevelopment phase following 18 months of prior platform iteration, optimization, and ongoing maintenance on WordPress and WooCommerce, resulting in a production-ready Shopify experience built for long-term scalability.

    Process & Development

    ▪ Platform Takeover & Discovery: Took over the existing WordPress / WooCommerce site and maintained it over an extended period, gaining a deep understanding of the business, product catalog, and operational needs while identifying UX, performance, and scalability limitations.

    ▪ UX & Content Structuring: Audited the legacy platform to refine navigation, collections, and product hierarchies, improving product discovery and positioning artwork and handcrafted furniture as curated, premium pieces rather than standard retail items.

    ▪ Design & Migration: Designed and implemented a responsive Shopify experience using Liquid and CSS, preserving brand identity, visual consistency, and product storytelling while executing a full migration with no data loss and SEO continuity.

    ▪ Optimization & Iteration: Enhanced performance, SEO, and conversion paths through analytics-driven refinements and post-launch iterations, ensuring long-term scalability and ease of management.

    ▪ This capture shows the previous category page of the store, where products were grouped into multiple narrow categories and displayed in isolation. While functional, the structure limited cross-category exploration and made it harder for users to naturally discover the breadth of artwork and furniture available across the gallery.

    ▪ This capture shows the previous category page of the store, where products were grouped into multiple narrow categories and displayed in isolation. While functional, the structure limited cross-category exploration and made it harder for users to naturally discover the breadth of artwork and furniture available across the gallery.

    Results & Impact

    ▪ Improved site performance and stability: Reduced page load times and improved uptime by migrating to Shopify’s infrastructure, resulting in smoother browsing and higher session duration across devices.

    ▪ Stronger product discovery and conversions: Reorganized collections and product presentation to better showcase curated artwork and handcrafted furniture, increasing engagement and supporting a measurable lift in conversions.

    ▪ SEO continuity and growth: Preserved existing SEO equity during migration while implementing on-page optimizations, leading to increased organic traffic and improved search visibility without ranking losses.

    ▪ Long-term scalability and maintainability: Delivered a production-ready Shopify platform that simplified content management for the client, reduced technical overhead, and enabled future growth without redevelopment.

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